How Nord Media cracked Haverhill's "impossible" scaling problem after several agencies failed.

Haverhill was dealing with slowing brand growth, but more importantly, they were losing money on every order.Personalized jewelry requires patience from both algorithms and customers. People don't impulse-buy high-end rings or necklaces the way they buy $30 accessories.After several agency partnerships had failed, they were struggling to understand what was next.

We knew the solution wasn't more of the same tactics. Haverhill needed a fundamental rethink. So, we:
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• Diagnosed the real problem first: Eight agencies had chased Meta optimizations while ignoring the real issue: broken unit economics. We started with the fundamentals — CAC vs. LTV — then pinpointed exactly how their offer structure was tanking margins on every new customer.
• Redesigned their offer architecture: The unlock was a set of high-converting bundles that customers wanted and worked for the business’s margins.
• Rebuilt their creative approach around diversity and testing: Rather than hoping for lucky hits, we developed systematic frameworks that could consistently identify winning concepts across segments and consideration stages.
• Made Meta profitable for the first time: We focused spend on net-new customers, aligned it with the new unit economics, and turned their biggest money-losing channel into their growth engine.

With Nord Media's help, Haverhill’s revenue grew 65% YoY while bottom-line contribution margins saw 80% improvement.They had become profitable on new customers and we're scaling off of that new foundation.